START POINT PRIZE – Prize for emerging artists

The sophisticated and aesthetic installations by Milou van der Maaden stem from an interpretation and recontextualization of her personal visual archive. She has been systematically collecting both static and moving images, found and cut out of magazines and books or downloaded from the internet. They present contemporary “icons” or those of the past, archetypal representations of men and women. They blend non-hierarchically with records from her family archive and self-portraits through which the artist projects herself into the roles of the iconic characters. This new compositions result from free association which both defies and refers to self-propagating media manipulation of collective and individual memory. (och)